Monday, April 13, 2009

UPDATE on Gluten Free CHEX!

Below is the e-mail response I received from GM regarding the majority of the "Chex" line going fully Gluten Free! (obviously no the "wheat" chex!)

"Dear 'GFLI':
Thank you for contacting General Mills with your inquiry.General Mills is reformulating the following Big G Cereals to gluten free status:
o Corn Chex
o Honey Nut Chex
o Strawberry Chex
o Chocolate Chex,
o Cinnamon Chex

As was the case with Gluten Free Rice Chex, the barley malt ingredient was removed and replaced with another ingredient. Production has begun, so consumers may start seeing the gluten free formulas on store shelves now. All 5 products should be widely available across the US by June 1, 2009.As with all reformulated products, both products may be on store shelves at the same time so consumers are encouraged to read labels/packaging carefully.Consumers should carefully examine the product packaging to ensure that the cereal inside the box is in fact the new, gluten free product. Look for "NOW GLUTEN FREE" or "GLUTEN FREE" on the front/side/back panels.We hope you find this information helpful. Please let us know if we can help you again.


Consumer Services"

1 comment:

ParryPix said...

yes, it's important to check individual cereal box for "gluten free" - especially since old-with-gluten and new-gluten-free boxes will be on shelves at same time for a while.