Friday, May 27, 2011

Betty Crocker® Announces the Baker’s Challenge Gluten Free Recipe Contest



I am a huge fan of the Gluten Free Betty Crocker mixes!! I love the chocolate chip mix, and I don’t know what I did prior to having gluten free Bisquick available!!! I love it! My favorite recipe from the GlutenFreely.com website is the “Impossibly Easy French Apple Pie”- (http://www.glutenfreely.com/recipes/desserts/a934433a-bbb8-4a3a-8eac-28d6678993a5 ) it really is so easy to make, even someone who has never made anything, let alone an apple pie from “scratch” (like me) can do it! (try it, trust me you’ll be surprised how “impossibly easy” and good it is!). So I was really excited to hear that the first ever Betty Crocker Baker’s Challenge Gluten Free Recipe Contest was just announced!

From June 1st through June 30, 2011, gluten free bakers can enter online at www.glutenfreely.com/bakerschallenge for the chance to win the grand prize of $5,000.

All you have to do is using any Betty Crocker Gluten Free dessert mix or Bisquick Gluten Free, - create an original gluten free holiday-themed appetizer, bread, or dessert recipe, and will be judged on five key categories including:

· Taste
· Creativity
· Ease of preparation
· Consumer appeal
· Appearance

Since I am not a chef or baker by nature- and really, eat out most of my days (thanks mom) I do not have any recipes to enter, but I am sure many of you do!!! If you enter, and are selected as one of the 10 finalists (besides winning an awesome prize pack from Betty Crocker), post your link in the comments section of my blog so we can all go vote for you this fall!!

For those of you who are like me and love just following the directions on back- now through the end of June, save 20% on the purchase of any of the five of the Betty Crocker Gluten Free mixes at www.glutenfreely.com/ourstore . It’s also a good time to stock up using the discount for those of you who are entering the contest- you’ll need them for your test recipes!

By the way, I’m available as a “test eater” ;)

GOOD LUCK!
-Sue

See the press release about the contest below:


Betty Crocker® Announces the Baker’s Challenge Gluten Free Recipe Contest
Minneapolis, MN – May 24, 2011 – Hold the gluten, grab your aprons, and start your ovens! The Baker’s Challenge Gluten Free Recipe Contest, Betty Crocker’s first-ever gluten-free recipe contest, is now open for entries. Now through June 30, 2011, gluten-free bakers from across the country can enter online at www.glutenfreely.com/bakerschallenge for the chance to win a Grand Prize of $5,000 and the chance to be featured on a Betty Crocker® Gluten Free dessert mix or Bisquick® Gluten Free baking mix package and/or be featured in a Betty Crocker publication. Entrants will be challenged to create an original gluten free holiday-themed appetizer, bread or dessert recipe, using any Betty Crocker Gluten Free dessert mix or Bisquick Gluten Free baking mix.

Submitted recipes must be entirely gluten free and will be judged on five key categories: taste, creativity, ease of preparation, consumer appeal and appearance. On or about September 20, 2011, Betty Crocker will announce the 10 selected finalists, who will each receive a Betty Crocker Gluten Free Baking gift basket filled with baking items and Betty Crocker Gluten Free mixes (estimated retail value of $119). The finalists’ recipes will be voted on by the public on www.glutenfreely.com/bakerschallenge , and the finalist whose recipe receives the most votes will be announced as the winner on or around November 1, 2011.

“We’re excited to offer this opportunity to the gluten free community,” said Allison Miller, Marketing Manager, Betty Crocker Gluten-Free Mixes. “The Betty Crocker Baker’s Challenge Gluten Free Recipe Contest is a great way for gluten free bakers to share their innovative creations and show the world how delicious living gluten freely can be.”

For gluten-free recipe inspiration and more information about the Betty Crocker Baker’s Challenge Gluten Free Recipe Contest, visit http://www.glutenfreely.com/ today. In addition, through the end of June, save 20% on the purchase of any of the five of the Betty Crocker Gluten Free mixes at www.glutenfreely.com/ourstore .
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Contest Abbreviated Rules
NO PURCHASE NECESSARY. Open only to legal residents of the United States, 18 years of age or older. Submit your entry online. Entries must be received by June 30, 2011, Void where prohibited. See Official Rules for details. Sponsored by General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55426.

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